American Gem Society Demystifies Diamond Cut Clarity, color and carat weight are three Cs of diamond value easily explained and understood by most diamond shoppers. However, one of the most confusing aspects of shopping for a diamond can be recognizing the difference between cut and shape.
American Gem Society: Protecting Consumers Gemology, the study of gems, is recognized today as a specialized and legitimate discipline. Over time, diligent scientific research has provided numerous advances and sophisticated technologies.
Consumer Education Is a Top Priority As a member of the American Gem Society (AGS), we believe that the best way to attract customers is to educate them.
The AGS Way Since its founding by Robert M. Shipley in 1934, the American Gem Society has been setting standards for excellence.
The Importance of Knowledgeable Service Robert M. Shipley organized the American Gem Society in 1934 More than seven decades later, the Society still operates on two primary purposes:
